April Fools’ Pranks: Brands, Please Pocket Them This Year

Three reasons brands should social distance from April Fools’ Day

Nicholas Barron

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Nicholas E. Barron © 2020

April Fools’ pranks are an annual April 1 tradition for brands trying to get attention and make us laugh. Last year, the dating app Tinder teased us with a new feature: Height Verification. And Starbucks joked they were opening stores for dogs.

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Nicholas Barron

Self-employed consultant and creative writer. Get a list of the week's hottest new books every Tuesday 👉 https://literairyland.beehiiv.com/subscribe | 🏳️‍🌈